Yerba Madre Revealed as Official Yerba Mate Drink of the Canadian Elite Basketball League Through 2028

The Canadian Elite Basketball League (CEBL) and Yerba Madre officially introduced a new three-year partnership today, naming Yerba Madre as the Official Yerba Mate Drink of the CEBL and its 10 member clubs through the 2028 season.

At the heart of the partnership is a national retail program aimed at celebrating the 2026 CEBL season and creating engaging fan experiences across all league markets. Together, the league and Yerba Madre will activate a purpose-driven collaboration that supports communities and fans from cost-to-coast.

“Basketball is one of the fastest-growing sports in Canada, and the CEBL is building a league that reflects the energy of its communities,” said Ben Mand, CEO of Yerba Madre. “We’re proud to partner as the Official Yerba Mate Drink of the CEBL and introduce more fans and athletes across the country to the functional benefits and bonding ritual of yerba mate.”

Rooted in regenerative sourcing and long-term impact, Yerba Madre aligns with the league’s commitment to growing the game and connecting with communities nationwide.

“Yerba Madre shares our commitment to community, sustainability and growth,” said CEBL President and CEO Ty Mazereeuw. “This partnership is another demonstration of a great brand expanding the reach and impact of our league nationwide. With Yerba providing opportunities across the nation for consumers to win tickets to our games, they are contributing to our ongoing commitment to meeting fans where they are.”

This announcement follows the league’s landmark five-year broadcast partnership with CBC Sports. The agreement will see marquee games air nationally on CBC TV including the first best-of-three CEBL Finals in league history, and all games live streamed on CBC Gem and CBC Sports YouTube.

For the full 2026 Scarborough Shooting Stars schedule, visit here. Details on the league’s new playoff format are available here, and ticket information for all Shooting Star games can be found at here

About Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Oakland and Los Angeles, California, Yerba Madre sources regenerative, organic, shade-grown yerba mate in direct partnership with 257 Indigenous and farmer families across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps conserve and restore the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC™ Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brands leadership in regenerative business. The ROC™ seal debuted on Yerba Madre packaging for Traditional Air-Dried Loose Leaf and Mate Bags in May 2025. As one of the original founding B Corp and a founding pilot member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate action, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada.

To learn more, visit www.YerbaMadre.com